VIRGIN BRAND FILM

Create an internal communications piece that reinvigorated the people behind the Virgin brand and reminded increasingly younger staff the heritage behind the brand.The response demanded a fresh approach to how Virgin communicates internally.Our Solution: Our approach was to show the brands evolvement from inception to the present day in a fast moving 1 minute.

We secured access to multiple archives of stills and moving mage from the last 50years, creating a fast moving ‘flicker book’ of memories and iconic brand moments.

The flicker book approach allowed us to communicate the volume of activity, show the speed with which the brand has grown and developed across multiple territories while avoiding a cold corporate image;overall that the Virgin brand is rooted in innovative thinking and our unusual approach reinforced this.