MYLA - Interactive E-Commerce

Its embarrassing, shopping for lingerie if your a guy. Myla wanted to increase sales on key days, Valentines Day and Christmas periods targeting males. The idea was to create an interactive journey through the shop, online, hosted by Myla models who would show off the products as directed by the consumer. While we had bigger ideas to make the idea more fully interactive, the initial Christmas campaign showed a significant rise in sales.

The movie gives an idea of a possible consumer journey through the site.