Mr Green.com European TVC

While at Rock Hound we won the pitch to conceive, direct and produce another TV & Print campaign that raised awareness of the brand and triggered sampling through expressing the core Mr. Green brand values in a unique and entertaining way. The modular concept needed to engage audiences across Europe as Mr. Green’s key territories included the UK, Germany, Sweden, Norway, Finland and Austria.

Particular to the gaming category - we needed to be smart in our approach to the storytelling and find a stand out visual idea that opened up the world of Mr Green. The campaign concept needed a clear defining thought, giving MrGreen.com a distinctive position in the gaming market. It needed to have ‘wow factor’ and be accessible, allowing for a good cultural fit with audiences across all the brands’ European territories.

Concepts written by Creative Director Dominic Sykes

Directed & brought it to life by WHO ( Liam Kan & Grant Hodgson)

Production Polly at Rock Hound