CHOBANI

Chobani Greek Yoghurt grows apace in the USA. We won the opportunity to create some engaging OOH films for the brand’s core products and new kids range. Short and juicily informative, we needed to grab out audiences attention visually and inform on the all natural ingredients.

The creative approach included specialist high speed filming of exploding fruit and a series of stop frame films that would appeal to kids and provide product education that worked across the brands various POS platforms.

I conceived, directed and Rock Hound produced the suite of films. All post & finishing was completed at Smoke & Mirrors in New York.