BRING CARS HOME TVC

The Social

Drive targeted purchase across retail social channels with a variety of Facebook formats 

The TV

The task was to bridge the Cars 3 consumer products range with the excitement, adrenalin and edge of Disney Pixar’s theatrical release. ‘Projection mapping’ style FX and clever camera moves, brought motion and dynamism to static products, recreating key moments from the film – Storm’s arrival, McQueen’s crash, Cruz’s friendship and the final head to head between the two rivals.

Conceived and written by Dom Sykes and directed by the lovely Jon Hollis at  Nice Shirt Films.

Head of Creative Angela Affinita (DMSP)